Planning and execution of secondary and primary market studies for demand assessment, new product development, advertising awareness and effectiveness as well as attitudinal research and perceptual mapping for product positioning.

Conceptualization, pre-testing, design and implementation includes: the creation and placement of trade media advertising; brochures; catalogs; technical application bulletins; sales training materials and seminars; videos; direct mail and publicity.

We advocate setting precise goals and objectives and the formulation of clear and succinct action programs in writing, whether pre-established by the client or in collaboration with RAC.

Our stated mission is to ensure that each company we serve gets maximum effectiveness from its marketing communications for the dollars invested. Each challenge is a unique opportunity, and we thrive on creating the optimum solution. A client should not expect less than excellence from the firm employed, and fulfilling that trust is our primary objective. RAC is committed to quality.